Bell Canada Commercial - 2010 from Chris on Vimeo.
Two Months and Still Impressed
It's been about two months now since I first saw this commercial but it continues to impress me. With rising competition and the widespread of the internet and social media, managing the brand and the customer experience is important. I've been a long time Bell customer and there were times when Bell service really just came from the gutter. It seems that is of the past with this new commercial and perhaps other companies experiencing reputation damage can learn a thing or to from this commercial message.
Bell's New Message Cleverly Communicated
The commercial communicates what normally isn't seen by the customer, the backend of any requests or issues submitted. Bell cleverly shows how "behind every client is an entire company devoted to service" by making its logo transparent with all of their different departments hard at work for you. As a customer, it makes me feel special and begin to understand all the small intracacies taking place behind the scenes. The message is concrete and share how they are achieving this:
- Extended working hours and grown the team to offer more flexibility
- Over 11,000 service representatives to take calls
- 9000 technicians to provide same or next day service on repairs and installation
Now, they just need to deliver on their promises and stay consistent with their messaging because I"ll be expecting that the next time I make a call in. At least for now, Bell's got me rooting for them again! [/Hands up!]
