What Do You Expect Out of a Facebook Brand Page?

A lot of brands are on Facebook now but there isn’t one I go to religiously. A lot of them don’t provide enough value nor give me enough reasons to go back.

Brand pages on Facebook gives a brand the opportunity to establish a community where they can educate their followers about the company, what the brand represents and the products it has. There’s a lot of room for creativity in terms of information display and the way it’s executed will give customers a glimpse of how the company operates.

Having said that, here are a few things I would like to see more brands have on their Facebook pages to enhance the experience of a prospect or an existing customer : 

• Teach DIY projects with the brand’s products
• Creative uses for the brand’s products
• An application to book appointments, order goods and services, sign in to member-loyalty programs
• Coupon codes or other perks
• Promoting new products based on features
• Promoting upcoming events
• Tips to help customers enhance/ get the most out of the current product
• Make references to the lifestyle attributes of the product
• Show some transparency into how the company achieves quality and innovation in its products
• Highlight and link any new mobile apps
• Promote the sharing of stories with the use of the brand’s products
• Have fan specific content where they have to ‘like’ you to see it.

At the end of the day, what's important is leveraging social media as a tool to help facilitate and keep conversations going among like-minded followers in a space that's unique to prospects or existing customers.