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Friday, July 16, 2010

Global Social Media Insights Tool

Trend Stream has released a lite version of its Global Web Index, a syndicated market research service of behavior on the web and social media. Although only a lite version, it is an interactive tool that will give insights to what drives the audience, their activities online, and their feelings toward brands in social media.

The data in this lite version was extracted from their "Wave 2" dataset from January 2010. A newer data set, Wave 3, from July 2010 is available but is only accessible to current clients. Still, a very neat tool. Best of all, the data is displayed in a very infographic-like manner.

Due to the width limitations with my current template, I suggest hopping on over to site to check the tool out. http://www.globalwebindex.net/widget/index.html



Source: http://globalwebindex.net/thinking/lite/
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